What is Google Analytics?
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
How to add google analytics to Hugo site?
Step 1: Create a google account
Step 2: Go to google analytics site
Step 3: Set up your site details in google analytics
Step 4: Get your site google analytics ID
Step 5: Set up your Hugo config.yml
Add googleAnalytics: G-MEASUREMENT_ID in your config.yml file.
Step 6: Add google analytics template in your Hugo theme
Add {{ template "_internal/google_analytics.html" . }} in your theme’s head.html file <head> section